The Department of Geography
A textural, contemporary brand for a world renowned university department
The University of Sheffield is a prestigious Russell Group institution, steeped in history and counted among the top 50 universities in Europe. The UOS Department of Geography works collaboratively with governmental agencies, policy makers, think tanks, charities, NGOs and is committed to tackling some of the biggest social and environmental issues and problems. Field were commissioned to produce a visual brand which will give the department its own identity while sitting within the overarching University framework.
The UOS Geography brand employs graphic motifs of the local landscape and fluid lines evocative of map reading and cartography to create a textural yet contemporary aesthetic. These fluid lines and shapes wind and weave throughout all applications of the brand, creating a visual journey for the eye.
As part of the brand, we have produced a multitude of printed materials, integrating print techniques such as map folds and special finishes into the design. The printed materials reflect the nature of the subject, using imagery of the local landscape and printed formats such as map folds that connect the physicality back to the subject matter.