SYPTE Advertising 15 - 18
South Yorkshire Passenger Transport Executive
The transport Executive's users were split into two, 15-18 and 18+. The aim was to showcase the ease of the Travel Tools and highlight the benefits provided by various passes to the two separate audiences.
Printed material is primarily aimed towards the younger 15-18 age range, and is positioned in places where students and prospective students will begin their travel journeys.