Manchester Literature Festival

Connecting audiences to authors

Manchester Literature Festival is an annual two-week celebration that brings together some of the most inspiring voices in literature. From renowned household names to emerging talent across fiction, culture and poetry, the festival presents a diverse programme of events in venues across Manchester.

Following an initial collaboration with Manchester Literature Festival in 2024, Field went on to work closely with the organisation to rebrand all print and digital touchpoints. This included brochures, flyers, out-of-home advertising, event banners and screens, as well as social assets. In 2025, the festival marked its 20th anniversary, and Field developed a comprehensive anniversary campaign to support the celebrations. To help the festival stand out within a busy city landscape and a crowded cultural calendar, the first step was the creation of a new logo incorporating the number 20. This was followed by the development of a new suite of illustrations, a refreshed colour palette and playful iconography to bring the campaign to life.

The identity was designed to work seamlessly across both portrait and landscape formats, as well as being deconstructed for use within illustrations. For the main festival programme, a more refined illustrative style was adopted to appeal to adult audiences. In contrast, the children’s and family strand features a bold, energetic visual language designed to engage younger audiences.

The campaign extended across a wide range of outputs, including a special 20th anniversary photography exhibition featuring exclusive portraits of past guest speakers, a printed poetry anthology, festival brochures, social media content, animation and event assets.