Journal

5th June 2019

SYPTE campaign

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South Yorkshire Passenger Transport wanted to create two campaigns that would relate to two different age groups, 15-18 and 18+. They wanted something that would feel familiar to the audiences.

The campaign marketing included a mix of tradition print and motion.

Field.Studio produced motion and animation that could be used on social media, web and digital advertising for the older age group and graphics that could be used effectively on printed material for the younger audience.

The motion pieces were created to show the ease of use for the travel tools and the benefits of the various passes available to each audience.