Gagarin are a young but esteemed architectural practice nestled amongst the stone built city of Halifax. Gagarin revels in breathing new life into existing structures, fusing modernist ideals with a sensitivity for existing traditional buildings. Field were brought on to develop a brand that will equip Gagarin with the identity and confidence to continue to build their name within the architectural industry.
Gagarin Identity – Business Cards showing the repeating pattern
Gagarin Identity – Animated logo
Gagarin Identity – The identity was designed to produce well even on basic architectural plans
Gagarin Identity – repeating texture
The logo and brand are inspired by architectural geometry and Swiss influenced design, embodying Gagarin's ethos of “As little as possible, as much as is necessary”. The logo is built from modular shapes pulled from architectural drawings and plans, which can be tessellated and rotated to become supporting elements as well as making up the final marque where they form to represent the letter G.
The identity is also rolled out across a custom website, featuring a clean menu and project post system with the architectural shapes repeated throughout.
