FARE is an umbrella organisation, combatting inequality in football and using sport for social change through their event, Diversity House.
Diversity House Paris was a celebration of the Women's FIFA World Cup 2019, spanning 2 weeks and reaching thousands of people. Fare asked Field to create a flexible visual system for Diversity House, which continues to be adapted to exhibitions and events both nationally and globally.
Field refreshed the Diversity House brand for the World Cup event and developed a cohesive, flexible system, for use across all advertising and printed material, which continues to be adapted for future exhibitions and locations.
Interior and exterior exhibition graphics transform the spaces they occupy and bring FARE’s message of equality to communities around the world. Throughout the Diversity House brand we combine the photographic and the illustrative, employing bold motifs to convey movement and structure suggestive of the sport.