Diversity Guide 2018
Impactful, functional, and politically sensitive
Launched to coincide with the 2018 World Cup in Russia, the Diversity Guide website needed to be an impactful and functional website, whilst still politically sensitive. This, against the backdrop of over 16 million IP addresses routinely blocked in the Russian government’s war against the Telegram app, meant we had to develop and re-deploy their website quickly and efficiently, ensuring the website stayed live.
Once Field had established the website, adding event calendars and updates to the city guides required a quick and easy CMS platform that crossed nationalities and cultures, alongside providing a useful resource for football fans that rely on mobile based services such as WhatsApp.