Launching young children into the world of engineering
Women in Engineering and The University of Sheffield created Crash Landing, an initiative aimed at inspiring young girls to get into engineering. We re-imagined the characters, together with animator Ben Hall, with the purpose of engaging a targeted audience.
The final campaign took the form of interactive games, a website and an animation that was debuted in the Houses of Parliament. As a result of the launch in Parliament the project received the backing of two key MPs, allowing it to secure additional funding.