« Leeds Beckett University

Art, Architecture and Design

Brochure design for course promotion

The School of Art, Architecture and Design at Leeds Beckett University is home to over 2,000 students, creating a mix of activity and inspiration. The school needed an identity to reflect this when they promote the course outside of the university.

Field created an identity for the School of Art, Architecture and Design (AAD) that reflects the place where the courses live, and represents a strong contemporary image to potential students and the industry. The forms of the identity are derived form the iconic arts building (The rusty building to the locals). These geometric shapes form a modular identity that can be applied in structured but fluid way.

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